Lydia Berg-Hammond

Senior Creative Strategist at MKG PRODUCTIONS, INC

Lydia Berg-Hammond has a diverse work experience in various roles and industries. Lydia started their career as a Management Intern at Madison House, Inc, Sony/BMG - Columbia Records, and Nettwerk Music Group in 2006 and 2007. In 2008, they worked in the entertainment/events industry, undertaking roles such as Artist Manager at Whitesmith Entertainment and VIP Experience Manager at Rothbury Music Festival.

From 2009 to 2015, Lydia worked at Wanderlust Festival, initially as a Sponsorship Manager and later as the Director of Sponsorships. During this time, they secured and managed high-level sponsorships for twelve national music and yoga festivals and managed a team of junior sponsorship managers.

In 2015, Lydia worked as a Senior Account Executive at Flavorpill Media, where they handled media sales, creative strategy, and securing new business for clients such as Airbnb, PayPal, HBO, Comedy Central, and Canon.

In 2016, they began freelancing as a Copywriter, taking on a wide range of projects for brands such as Pepsi, Microsoft & Special Olympics, Universal Music Group, American Express, Perrier, and more. Lydia'sfreelance work included copywriting, creative strategy, scriptwriting, and brand book creation across various industries.

From 2016 to 2017, Lydia joined JWALK as a Senior Copywriter & Creative Strategist, where they worked on clients Buxom Cosmetics and bareMinerals, writing copy for digital and print ads, websites, newsletters, and brand documents. Lydia also provided creative strategy consulting for new campaigns and brand initiatives.

In 2017, Lydia had a freelance role as a Contributing Scriptwriter for Curbed, Vox Media's architecture/cities/real estate publication. In this position, they wrote scripts and did storyboarding for short videos on various topics related to architecture and real estate.

Currently, Lydia is employed at MKG - Experiential Marketing as a Senior Creative Strategist since January 2022. Prior to this role, they worked as a Creative Strategist at the same company from May 2018 to January 2022.

Overall, Lydia Berg-Hammond has gained extensive experience in copywriting, creative strategy, management, and sales across multiple industries throughout their career.

Lydia Berg-Hammond completed their education at two universities. From 2006 to 2008, they attended Northeastern University and obtained a Bachelor of Science Degree in Music Industry. Lydia'sfield of study during this time was focused on the music industry. Prior to their time at Northeastern University, from 2003 to 2005, they attended Marquette University, where they studied philosophy. The details regarding the degree earned at Marquette University were not provided.

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