Amirtha Umakanthan

Amirtha Umakanthan, MMA, currently serves as the Go-to-Market Manager and Digital Campaigns and CRM Strategy Manager at MLSE since April 2024. Previously, Amirtha held roles at The Kraft Heinz Company as Digital Analytics Manager - Insights Lead and Digital Analytics Specialist from September 2021 to April 2024. Prior experience includes serving as Marketing Manager - Canada and Marketing and Communications Coordinator at Ameresco from January 2017 to September 2021. Amirtha also worked as a Research Assistant in Consumer Behaviour, Marketing, and Psychology, and as a Teaching Assistant in Advertising at the University of Toronto from September 2015 to September 2016. Early career experience includes a position as Community Manager at 2Social Inc. and marketing support at Mercedes-Benz Financial Services Canada Corporation. Amirtha holds a Master of Management Analytics from Queen's University and a Bachelor of Business Administration with a focus in Marketing from the University of Toronto.