David Bell has extensive experience in the alcohol industry, particularly in the Asia Pacific region. David served as the Regional Director for the Asia Pacific Region and Managing Director of Australia at Mast-Jägermeister SE from 2000 to 2016. David was responsible for establishing and growing the company's presence in the region, including opening offices in Sydney, Shanghai, Seoul, and Hong Kong.
From 2016 onwards, they joined MMI - Maritime and Mercantile International as the Area Business Director for the Asia Pacific region and Deputy Managing Director of IWS Thailand. In this role, they focused on expanding the company's distribution network by negotiating joint venture projects with independent distributors in Asia. David also led the post-deal operations and introduced innovative strategies across various functions such as marketing, sales, finance, HR, IT, and operations/process management.
David Bell completed their MBA in Business Administration from the University of Bath in 1999. Prior to that, they pursued a Post Graduate Dip M in Marketing at CIM | The Chartered Institute of Marketing from 1997 to 1998.
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MMI - Maritime and Mercantile International
As a subsidiary of the Emirates Group, Maritime and Mercantile International (MMI) is a dynamic marketing, sales and distribution organisation committed to delivering and enjoying sustainable growth by achieving leadership through delivering excellence across chosen beverage categories and markets. Headquartered in Dubai, MMI and its associates hold the number one alcohol distributor position in the UAE and Oman, and possess significant travel retail experience through supplying leading duty free retailers in the region and as the operator of Duty Free Dubai Ports. In addition, MMI has initiated overseas joint ventures with local partners in Zanzibar, the Maldives, and Thailand. MMI has business in 42 countries across four key geographical regions, East Africa, Gulf & Middle East, Indian Ocean and South East Asia. MMI’s long standing operation in the market gives a unique understanding and respect for both the cultural differences and common interests in this region’s diverse society. At every interaction with MMI’s portfolio, events and outlets, the company strives to bring more to the lives of customers and consumers, through innovations such as the award winning Le Clos fine wines and luxury spirits retail concept.