Liam Reardon

Liam Reardon is an experienced Key Account Manager at MMI - Maritime and Mercantile International since June 2019, specializing in account portfolio growth and promotional campaign management. Prior experience includes serving as a Business Development Manager at Anno Distillers Ltd, focusing on stakeholder collaboration and A+P cost management from June 2018 to June 2019, and a Cluster Manager at Majestic Wine from 2013 to 2018, where Liam analyzed KPIs and managed B2B accounts. Educational qualifications include a CELTA certificate from the University of Cambridge in 2012 and a BA in Politics, Philosophy & Economics from the University of Essex (2008-2011), alongside WSET certifications in Wine and Spirits, achieving Distinction in both disciplines.

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Swindon, United Kingdom

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MMI - Maritime and Mercantile International

As a subsidiary of the Emirates Group, Maritime and Mercantile International (MMI) is a dynamic marketing, sales and distribution organisation committed to delivering and enjoying sustainable growth by achieving leadership through delivering excellence across chosen beverage categories and markets. Headquartered in Dubai, MMI and its associates hold the number one alcohol distributor position in the UAE and Oman, and possess significant travel retail experience through supplying leading duty free retailers in the region and as the operator of Duty Free Dubai Ports. In addition, MMI has initiated overseas joint ventures with local partners in Zanzibar, the Maldives, and Thailand. MMI has business in 42 countries across four key geographical regions, East Africa, Gulf & Middle East, Indian Ocean and South East Asia. MMI’s long standing operation in the market gives a unique understanding and respect for both the cultural differences and common interests in this region’s diverse society. At every interaction with MMI’s portfolio, events and outlets, the company strives to bring more to the lives of customers and consumers, through innovations such as the award winning Le Clos fine wines and luxury spirits retail concept.