Louise Hitchen

Global Innovation Director at MMR Research

Louise Hitchen has a diverse work experience spanning from 2010 to present. Louise is currently working at MMR Research as the Head of Digital since July 2022. Prior to that, they held the position of Senior Director Strategy at Lifestream from March 2022 to July 2022. From 2020 to 2022, they worked as a Digital Consumer Insights Consultant, handling consultancy projects across various industries. Louise Hitchen was also a Co-Founder and Research Director at incling ltd from 2013 to 2019, where they focused on building partnerships and enhancing traditional research methodologies. Earlier in their career, they worked as a Research Manager at Discovery Research in 2012 and held different roles at TNS Research International, including Consultant and Graduate Trainee, from 2010 to 2012. Louise Hitchen has gained expertise in digital insights, strategy development, and collaborating with diverse clients and stakeholders throughout their career.

From 2005 to 2008, Louise Hitchen attended Durham University, where they pursued a Bachelor of Arts degree in History.

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London, United Kingdom

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MMR Research

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With unrivaled experience across food and drink, household and personal care and beyond, we design qualitative and quantitative solutions that address your business issues - fueling creativity to create brands that people love. Our heartland is the interface between brand, pack and product, leveraging the power of the human senses to create more engaging propositions. Get in touch with your local team to find out how we can turn your brand promise into a reality.