George Dewey

George Dewey is a creative, a producer and co-founder of Maximum Effort along with Ryan Reynolds. He began his career at ad agency McCann, where he rose from intern to Executive Creative Director, responsible for accounts including Verizon, Weight Watchers and the U.S. Army. After taking senior communications and digital roles at SpaceX and Moxie, Dewey became Head of Digital Marketing at 20th Century Fox, where he led campaigns for films such as DEADPOOL, LOGAN, HIDDEN FIGURES and THE MARTIAN. He was then President of Digital at Annapurna Pictures before starting Maximum Effort in 2018. Dewey earned an M.B.A. from NYU Stern and also holds a B.A. in English from Georgetown University.