Wilson Kühne

Wilson Kühne is an experienced Senior CRM & Marketing Automation Manager currently at mobile.de GmbH, focusing on CRM campaigns for transactional products and automating communication journeys using Adobe Campaign and Salesforce Marketing Cloud. Previous roles include coordinating CRM and marketing automation at Lojas Torra, managing CRM and customer service initiatives at Coop - Cooperativa de Consumo, and serving as a BI consultant at Porto Seguro, where responsibility included delivering BI projects across various sectors. Wilson has also held positions involving CRM strategy development at Serasa Experian and Vivo, contributing to customer acquisition and retention strategies. Education includes an MBA in Marketing from FGV - Fundação Getulio Vargas, alongside various specialized degrees in data processing and digital marketing.