Katrien de Roover

Katrien De Roover is a seasoned marketing professional with extensive experience in customer retention and brand management. Since December 2018, Katrien has served as Marketing Lead Retention at Mobile Vikings, focusing on loyalty programs and brand love campaigns. Prior roles include Brand Owner at Mobile Vikings, Chairman of the Board at Hestival vzw, and various positions at Colgate-Palmolive, Anheuser-Busch InBev, and De Lijn, demonstrating a strong background in customer development and marketing strategies. Katrien holds a Master of Science in Handelswetenschappen with a major in Marketing from KU Leuven and a Bachelor's degree in Event and Project Management from Karel de Grote-Hogeschool.