Samuel Wilch

Samuel Wilch is a seasoned marketing professional with a strong background in retention marketing and digital strategy. As the Retention Marketing Lead at The Economist since June 2023, Samuel previously held the role of Senior Retention Marketing Executive at Cambridge University Press & Assessment from February 2021 to June 2023. Earlier experience includes positions as Brand and Strategy Marketing Assistant and Marketing Intern at The Wall Street Journal from June 2018 to October 2020. Samuel holds a BA in Marketing from Nottingham Trent University, complemented by international studies in Strategic Intelligence and Intercultural Communication at Sichuan University and International Marketing and Management at WU Vienna University of Economics and Business.