Lars Keller currently serves as the Chief Operating Officer at mobilezone since November 2025. Prior to this role, Lars held the position of Chief Sales Officer at Salt Mobile from August 2018 to September 2025. Between September 2014 and August 2018, Lars was the owner of DC DressCode AG. Lars also served as Chief Sales Officer at Zebra Fashion from March 2008 to September 2014 and began a long tenure at mobilezone in 2001, eventually progressing to Head Of Sales. Earlier in Lars's career, experience included positions as Regional Manager and Store Manager within mobilezone. Lars's foundational retail experience was gained as Deputy Store Manager at Charles Vögele Fashion (HK) Ltd. from 1997 to 2001.
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