Zach Pond, MBA

VP of Marketing at MobilityWare

Zach Pond, MBA, has a diverse and extensive work experience spanning various industries. Zach is currently serving as the VP of Marketing at MobilityWare, where they lead a team of over 20 employees and oversees marketing and acquisition strategies for a portfolio of 20+ casual games. Zach is responsible for setting clear strategic vision, tailoring messaging to targeted audience segments, and achieving market share, sales growth, and profitability at scale.

Prior to their role at MobilityWare, Zach worked as the Director of Digital Marketing at Backflip Studios from 2018 to 2020. Before that, they held several positions at the Warner Bros. Entertainment Group of Companies. From 2015 to 2017, they served as a Senior Product Manager, leading cross-functional efforts to create and align strategies for powerful game launches and driving long-term growth for franchise brands. Zach also managed multi-million dollar P&Ls and Rolling Forecasts for numerous titles within the WB Games Portfolio. From 2012 to 2015, they worked as a Product Manager/Product Marketing Manager, contributing to the definition, marketing, and maintenance of free-to-play mobile and social games.

Zach's work experience also includes roles at Disney Interactive Media Group as a Marketing Manager from 2010 to 2012, Electronic Arts as a New Platforms Marketing Manager and Product Manager from 2009 to 2010, Testmasters as a Marketing and Development Consultant from 2008 to 2009, Disney ABC Television Group as a Marketing Consultant in 2007, and Transamerica as a Mutual Funds Wholesaler from 2004 to 2006.

Zach Pond started their career as the Founder and Proprietor of Zach's Windowz & Screenz from 1999 to 2003.

With their extensive experience in marketing, product management, and business development, Zach brings a wealth of knowledge and expertise to any organization they work with.

Zach Pond, MBA, has a strong educational background with degrees in Marketing and Entrepreneurship and Humanities/English. Zach obtained their Bachelor of Arts degree from Brigham Young University between 1996 and 2003. Furthermore, Zach pursued higher education and received their Master of Business Administration degree from Pepperdine Graziadio Business School between 2006 and 2008.

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Timeline

  • VP of Marketing

    February, 2020 - present

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