Teresa Lin

Teresa Lin is an experienced marketing professional with a diverse background in brand strategy and partnerships, currently working at Moda Operandi, Inc. since November 2022. Teresa has been a freelance marketing consultant since 2016, providing expertise on web refreshes, branding, and social media strategies while managing projects from inception to completion. As the founder of WeYAP, Teresa identified a market opportunity for a local business review platform and successfully collaborated with a regional VC firm to launch YAP HK. Previous roles include Regional Marketing Manager at BNY Mellon, where Teresa led the overhaul of marketing materials and brand guidelines for APAC offices, and Senior Digital Accounts Manager at Start JudgeGill, focusing on the agency's digital business growth. Teresa's experience also includes brand marketing roles at Take 2 Interactive, Warner Bros. Studios Home Entertainment, HBO, Activision, and MGM Studios, complemented by a BS in Marketing from Boston College and an MBA from NYU Stern School of Business.