Modern Citizens
Shirley Watson is the CEO and Founder of Shirley Watson Consultancy Limited, established in October 2014 after over 30 years in the advertising industry with DDB (adam&eveDDB). The consultancy primarily focuses on startups within the advertising and marketing sectors. In addition, Shirley provides CFO expertise to various organizations including Uncommon Creative Studio, Creature, and DDB, and has served as a start-up consultant for New Commercial Arts. Prior roles include Chief Financial Officer at both adam&eveDDB and DDB UK, as well as Group Financial Controller at BMP PLC and Director of Finance at Marketing Solutions Limited.
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Modern Citizens
Modern Citizens is a modular agency built to solve modern brand problems. Combining the creative and technology expertise of former agencies Creature London, Positive London, Positive Netherlands and DUNKD. We offer flexible and tailored solutions to meet the evolving needs of modern brands. Structured into eight core modules: Strategic consultancy Brand design Digital build Content creation Brand Advertising Performance marketing UX design Data analysis and optimisation We assemble the right skills, tools and technologies for the right client challenges. Together we make work that’s impactful, innovative, effective and drives growth in today’s fast-changing world.