Shuly Anenburg

Shuly Anenburg is an experienced product management professional with a strong background in leading product strategy and development across various industries. Currently, as the Head of Product for FIFA+ Collect at Modex, Shuly oversees the product roadmap and strategy for an NFT marketplace focused on FIFA's intellectual property, implementing innovative initiatives that have significantly increased revenue from NFT sales. Shuly's consultancy work with Anenburg Ltd has involved advising early-stage startups and NGOs on product strategy and growth, while previous roles at 1inch Network and EverC centered around enhancing DeFi offerings and managing machine learning data products, respectively. With a solid foundation in architecture, holding degrees from Politecnico di Milano, Shuly combines analytical thinking with a product-led approach to drive successful outcomes.