Federico Barallobre

Federico Barallobre is an accomplished marketing and insights professional with extensive experience across multiple industries. Currently serving as Co-Chair for MMA Global in Argentina and Chief Marketing Officer at MODO, Federico has previously held key roles in organizations such as YPF, Anheuser-Busch InBev, and PepsiCo. With a Bachelor’s degree in Business Administration from the University of Buenos Aires and a postgraduate degree in Marketing from Pontificia Universidad Católica Argentina, Federico's expertise spans customer experience, market research, and strategic innovation. Significant achievements include overseeing the YPF ServiClub loyalty program and driving brand transformation initiatives for Quilmes and Brahma at Anheuser-Busch InBev.