Saba Faruqui

Saba Faruqui is a seasoned digital marketing professional with extensive experience in leading e-commerce and performance marketing initiatives. Currently serving as the Senior Director of Digital at Molekule since June 2021, Saba manages the Direct to Consumer business, driving over 75% of the company's revenue through strategic e-commerce planning. Previous roles include Director of Performance Marketing at Molekule, where Saba executed budget strategies across various channels, and Director/Head of Digital Marketing at Gap Inc.'s Athleta, optimizing integrated marketing plans for superior ROI. Saba's career also includes significant positions at SEPHORA and Williams-Sonoma, where responsibilities encompassed digital strategy, budget management, and cross-channel marketing optimization. Saba holds a BS in Business Administration from the University of the Pacific.