Joyce Chen

Joyce Chen is a seasoned professional in digital product management with extensive experience across various industries. Currently serving as Senior Director of Digital Product Management at Tides since January 2025, Joyce leads digital initiatives for the nonprofit organization. Prior to this role, Joyce was Product Director for Digital Trading Experience at Charles Schwab from September 2019 to January 2024, overseeing a team that accounted for 60% of the company's daily trade volumes. Joyce also held the position of Senior Director of Product at Conversant, where a strategic focus resulted in $5 million in additional revenue. At Crate and Barrel, Joyce enhanced customer retention through an innovative cross-channel contact strategy as Senior Director of CRM. Additionally, as Director of Personalization and CRM at Walgreens Boots Alliance, Joyce transformed traditional couponing with a Paperless Coupons program. Joyce holds an MA in Advertising from The University of Texas at Austin and an MBA in Marketing from Oklahoma State University.