Rafael Schmidt

Rafael Schmidt is the Head of Sales for Brazil at Molson Coors Beverage Company since August 2023, bringing extensive experience from previous roles including Senior Distribution Partner Manager at Red Bull, where leadership over Rio de Janeiro's distribution partners was demonstrated. Rafael's background includes serving as Brand Ambassador for Premium & Craft at The HEINEKEN Company, where focus was on brand development in the On-Premise channel, and as a Senior Sales Analyst, responsible for sales analysis and insights in southern Brazil. Other positions held include Commercial Development Analyst at The HEINEKEN Company, where project ROI measurement tools were developed, and a Human Resources Internship at Vonpar S/A. Rafael holds an MBA in Strategic Business Management and a BBA in Business Administration with a focus on Marketing from ESPM Escola Superior de Propaganda e Marketing.