Asad Siddiqui

Asad Siddiqui is currently the Finance Director at Moment Holdings Limited, leading the company in providing digital payment solutions across Africa. Previously, Asad served as the Group Financial Controller at Transmed, overseeing financial functions for a large FMCG distribution group. Prior to that, Asad worked at Cravia Inc as the Group Reporting Manager and at Roots Group Arabia as a Mergers and Acquisitions Analyst. As a Senior Associate at PwC Middle East, Asad gained expertise in Capital Market and Accounting Advisory Services. As a Chartered Accountant with ACCA and CFA qualifications, Asad brings a wealth of financial knowledge and experience to their current role.