Crystal Haggard

Crystal Haggard is a seasoned professional in eCommerce and marketing, currently serving as the Director of eCommerce Strategy & CRO at Momentous since June 2024. Previously, Crystal held multiple leadership roles at Zwift from March 2015 to June 2024, including Senior Manager of Global eCommerce & Merchandising, where responsibilities encompassed site merchandising, product assortment strategy, and cross-functional collaboration. Crystal also contributed to other companies, such as Inertia Racing Technology and Torelli Bicycle Company, focusing on sales, marketing, and brand development. Crystal's educational background includes studies at the Hallmark Institute of Photography and Orange Coast College, earning an Associate of Arts degree.