Will McStay

Will McStay has a diverse work experience spanning various industries. Starting in 2007, they worked as a Customer Service Assistant at Waitrose, where they honed their skills in providing excellent customer service. In 2011, they became an Internet Assessor at Lionbridge, where they applied stringent rating criteria to improve the accuracy of keyword searches in the Google search engine.

In 2013, Will joined Drinking Classes as a Business Development & Presenter. During their time there, they sold the concept of the business to venues and spirits companies, while also managing client accounts and ensuring their needs were met.

From 2014 to 2016, Will held multiple roles. Will was the CEO of My Online Markets, where they built websites and created online marketing strategies for small businesses. Will also served as the Director of PR & Marketing at Phoenix Lily Records, where they were responsible for marketing the label and organizing events for exposure. Additionally, they worked as a Business Development Executive at Euromonitor International, providing market research solutions to businesses using a consultative approach.

In 2016, Will became an Account Strategist at Criteo, where they managed client accounts and led the predictive search team. Will later became the Head of Account Management at Momentum Data, overseeing customer-facing processes and driving revenue growth.

In 2020, they founded Will You Wine With Me, where they organized and promoted local wine events and became a wine tasting author. Will also founded NoveltyPopz, where they managed website design, inventory, and digital marketing.

Overall, Will McStay has an extensive background in sales, marketing, account management, and entrepreneurship, demonstrating their versatility and ability to drive growth.

Will McStay completed their education in a chronological order. Will first attended Salesian College from 2001 to 2006, where they obtained their GCSEs. Following this, they attended Godalming College from 2006 to 2008, although no specific degree or field of study is mentioned.

Between 2009 and 2013, Will attended the University of Southampton and earned a Bachelor of Arts (B.A.) Honours degree in French and philosophy. During their studies at the University of Southampton, they also spent a year at University Paris VIII from 2011 to 2012, focusing on music, cinema, and psychology.

In addition to their formal education, Will McStay has acquired several certifications. In 2016, they completed the ALISON- Fundamentals of Online Marketing course offered by Google through ALISON Certified Learning. In 2017, they obtained various certifications from Google Partners, including Adwords Fundamentals, Shopping, and Advanced Search, as well as Google Analytics. In 2019, they completed the Negotiating Your Leadership Success course offered by LinkedIn. Finally, in 2020 and 2021, they obtained certifications in Interactifs- Impact and Influence and LinkedIn Marketing Solutions Fundamentals, respectively.