Momentum Enterprises
Samantha Lorton is a seasoned marketing professional with extensive experience leading marketing initiatives across various industries. Currently serving as the Director of Marketing at Momentum Enterprises since April 2021, Samantha has previously held key positions including Executive Advertising Manager at Social Thrive, Digital Media Manager at MintRx Pharmacy, Marketing Account Executive at Red Spot Interactive, Digital Media and Public Relations Manager at A-1 Industries, and Marketing Campaign Manager at White Commercial Corporation. Notable accomplishments include executing high-budget PPC and social media campaigns, managing multi-channel marketing strategies, and driving significant increases in sales and engagement. Samantha holds a degree from Indian River State College, where Samantha studied from 2013 to 2016.
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Momentum Enterprises
Momentum Enterprises is an asset management company backed by Arena Capital with a focus on community, families and children. We specialize in opening, operating, and acquiring small businesses. Momentum currently operates 17 businesses throughout New England and plans to add at least 2 more in 2023. Our portfolio includes franchise locations of My Gym children's fitness center, Club Elevate adult fitness, Launch Entertainment Center, and The Newport Venture - a Newport, RI real estate company. We have a successful track record of taking underperforming organizations and turning them into top-tier businesses. Momentum Enterprises was named the #1 Franchisee in 2017 and 2018 by My Gym Enterprises - out of 600 locations worldwide! Momentum currently employs more than 300+ people across its portfolio and continues to grow. We live by a single purpose here. You can call it our "mission statement", but it's truly our driving force: To create an atmosphere of optimism.