Loredana (Lori) Albano

Loredana (Lori) Albano has a diverse work experience in the marketing and communications industry. Loredana (Lori) is currently working as a Consulting Director at Momentum ITSMA, where they provide strategic direction for key clients in the tech and FSI sectors. Loredana (Lori) also mentors and trains marketers globally as part of the ABM certification program.

Before joining Momentum ITSMA, Lori held freelance senior planner roles at companies such as Publicis and Ideal Communicazione. Loredana (Lori) worked on global FMCG and travel pitches during this time.

Lori also worked as a freelance senior planner at Arthur London, where they focused on brand and omni-channel communications planning for non-profit clients like the RSPCA, Save the Children, and the RAF Benevolent Fund. Their responsibilities included audience segmentation, fundraising propositions development, digital acquisition strategies, and donor engagement communications.

Prior to that, Lori served as a senior planner at WPN Chameleon, where they led planning efforts for charity and commercial clients including Oxfam, British Heart Foundation, JDRF, and Optegra. Their role involved campaign planning, comms planning, research development, and analysis.

Lori founded their own company in 2016, working as a senior planner. Loredana (Lori) provided CRM strategy and data-driven customer journey planning for fintech company ClearScore, acted as a strategic lead for global enterprise tech company Aerohive, and supported a wide range of client requirements for P&O Cruises.

Earlier in their career, Lori worked as a strategic planner at Rapier, an account director at TMW Unlimited, a strategic account director at Burnett Works, an account director at Whitwater, and an account director at Havas EHS.

Overall, Lori has had extensive experience in strategic planning, brand development, campaign management, and client engagement across various industries.

Loredana (Lori) Albano has a Bachelor's degree in Political Science from Istituto Universitario Orientale, which they earned from 1989 to 1993. Additionally, they completed the Account Planning Bootcamp in strategic planning at Miami Ad School (M.AD School) in 2014.