Malicia Watkins

Regional Tour Manager at Momentum Worldwide

Malicia "LEE" Watkins has a diverse professional background with extensive experience in education and brand marketing. Since February 2017, Malicia has served as a Substitute Teacher with the Clark County School District. Concurrently, Malicia has worked as a Brand Ambassador and Field Marketing Manager for Various Promotions since 2005 and has held the position of Regional Tour Manager at Momentum Worldwide since November 2010, leading brand execution at live events for clients such as Kraft, Coca-Cola, US Cellular, and UPS. Notable achievements include managing the UPS Road Trip to the Final Four Tour in 2012, which involved coordinating multiple events across eight states. Additionally, Malicia has experience as a Truck Operator with Aardvark Event Logistics and has previously held roles focused on brand promotion and event coordination at various companies. Malicia is an alumna of Eastern Michigan University, where studies were completed between 1996 and 2000.

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Momentum Worldwide

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Momentum Worldwide helps brands imagine, create, curate, and manage their Total Brand Experience. Their job is to create meaning and connections for the clients and their brands.


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