Bettina Fetzer

Bettina Fetzer is Vice President Communications & Marketing Mercedes‐Benz AG.

After working in various positions within Daimler AG and its subsidiaries, Ms. Fetzer became Head of Global Communications Mercedes‐Benz in 2015. Thereafter she was appointed youngest Vice President at Mercedes‐Benz in 2018 and became the first female CMO of the company.

Ms. Fetzer is a noted expert in Communications and Marketing, refocusing on luxury as a key driver of the Mercedes‐Benz strategy.

In her current function, she is an impetus generator for the brand, responsible for the internal and external positioning of the Mercedes‐Benz brand, company and its products amongst all global communicative target groups.

Ms. Fetzer acted as a founding ambassador for establishing Mercedes‐Benz new corporate Culture “Leadership 20X”. She is a leader who actively fosters empowerment and drives a working culture of appreciation, enablement and trust.

Ms. Fetzer has served as a Director of Laureus World Sports Awards (in conjunction with Richemont) and is currently a member of the Board of Advisors of Mercedes‐Benz Museum.

Ms. Fetzer holds a Diploma in European Business Studies from Hochschule Landshut and an MA in Business Management from the Lord Ashcroft International Business School, Cambridge.