Sanne Wijbenga

Sanne Wijbenga is an experienced Independent Designer and Creative Director since November 2018, focusing on product design and discovery for early-stage startups to create high-quality digital products. Currently serving as Design Lead and Product Designer for Carealytix, Sanne develops tools for chronic kidney disease patients, while also contributing to MONDAY.ROCKS GmbH as a Product Designer for team development. As a founding member of FreeFlow Collective, Sanne engages with a global network of independent innovation specialists. Previous roles include Head of Product Design at Cloom, where Sanne advanced online fitness solutions, and various positions at Wirecard, ZEISS Group, IDEO, IXDS, and SinnerSchrader, encompassing leadership in product design and creative direction. Educational background includes a d.MBA and numerous professional certifications, culminating in a BA in Illustration from HKU.