Guilherme Ferreira is an accomplished marketing executive with extensive experience in global brand management and marketing leadership. Currently serving as the Global Brand Vice President for Cadbury at Mondelēz International, Guilherme has previously held prominent positions at Danone, including Global Head of Marketing for Activia and Senior Global Innovation Director for Dairy & Plant Based. Guilherme's career also includes significant roles at Unilever, such as Senior Global Marketing Director for Hair Care and Global Brand Manager for Skin Care. Academic credentials include a Master of Arts in History of Ideas from Birkbeck, University of London, and recent executive education at IMD.
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Mondelez International
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Mondelēz International’s purpose is to empower people to snack right. They sell their products in over 150 countries around the world and have operations in approximately 80 countries, including 131 manufacturing and processing facilities across 45 countries. They are one of the world’s largest snack companies with global net revenues of $28.7 billion and net earnings of $4.3 billion in 2021. They make and sell primarily snacks, including biscuits (cookies, crackers and salted snacks), chocolate, gum & candy, as well as various cheese & grocery and powdered beverage products. Their portfolio includes snack brands such as Cadbury, Milka and Toblerone chocolate; Oreo, belVita and LU biscuits; Halls candy; Trident gum and Tang powdered beverages. Mondelēz strives to create a positive impact on the world and communities in which they operate while driving business performance. Their goal is to lead the future of snacking around the world by offering the right snack, for the right moment, made the right way. They aim to deliver a broad range of delicious, high-quality snacks that nourish life’s moments, made with sustainable ingredients and packaging that consumers can feel good about. Mondelēz International remains committed to driving longstanding and enduring positive change in the world. Mondelēz International’s operations and management structure are organized into four operating segments: Latin America; AMEA; Europe; and North America. Mondelēz generally sells their products to supermarket chains, wholesalers, supercenters, club stores, mass merchandisers, distributors, convenience stores, gasoline stations, drug stores, value stores and other retail food outlets. They also sell products directly to businesses and consumers through various pure play e-retail platforms, retailer digital platforms, their Direct to Consumer websites and social media platforms.