Vidya Aithal

Vidya Aithal is an experienced professional in data and analytics, currently serving as the Head of Data and Analytics at Mondelēz International in India since May 2013. Aithal has developed a comprehensive enterprise vision for data and analytics across marketing and sales functions and successfully built a team to enhance data science capabilities. Prior roles at Mondelēz include Growth Analytics Lead, where Aithal improved marketing ROI through market mix modeling, and Innovations Insights Lead for the AMEA and SEA regions, focusing on health and wellness strategies. Aithal's earlier career includes leadership positions at Ipsos and TNS, supported by an MBA in Marketing Research from Visvesvaraya Technological University.