Pedro Gabriel Lima da Silva

Pedro Gabriel Lima da Silva is a seasoned professional in CRM and Customer Experience, currently serving as the CRM & CX Coordinator at Grupo MAG since August 2022. Pedro has successfully implemented data management practices, multi-channel customer journeys, and automation strategies, significantly increasing the number of active digital touchpoints for the brand. Prior roles include CRM Coordinator at Grupo Mongeral Aegon, CRM Specialist at Loft, and Senior CRM Analyst at Enext Consulting, where Pedro honed skills in engaging customer journey design and data analytics using Salesforce Marketing Cloud. Pedro holds an MBA in Consumer Experience Management and a Bachelor's degree in International Relations from ESPM Escola Superior de Propaganda e Marketing.