Salvatore Barbasso

Salvatore Barbasso is an accomplished professional with extensive experience in CRM and data activation, currently serving as the Head of CRM & Data Activation at Monoprix since May 2023, overseeing a team of ten. Previously, Salvatore held the position of Head of Data & CRM at EssilorLuxottica, managing eight staff members, where responsibilities included enhancing customer insights and data strategies for major French optical brands. Prior roles include leading data science and customer insight initiatives at Petit Bateau and a series of positions at L'Oréal, including Global CRM Project Manager, contributing to cross-channel marketing campaigns and CRM solutions across Europe. Salvatore's educational background includes a Master's degree in Applied Statistics from L'Institut Agro Rennes-Angers and a Professional License in Biostatistics from Université de Lorraine.