Allison Erfort

Allison Erfort is an experienced marketing professional currently serving as General Manager of Marketing at Monster Energy, where since 2007, efforts have focused on leading marketing initiatives for the company’s coffee and tea brands, such as Java Monster and Rehab Monster. With a background that includes roles as Director of Marketing, Senior Brand Manager, Brand Manager, and Associate Brand Manager within Monster Energy, Allison has successfully shifted marketing strategies towards digital and social media to enhance brand engagement and market share. Prior experience includes roles at Wholesome & Hearty Foods and Thor Motocross, complemented by a Bachelor of Science degree in Business Administration from San Diego State University.