Desmond White

Chief Commercial Officer - EMEA at Monster Energy

Desmond White is a seasoned executive with extensive experience in the beverage industry, currently serving as Chief Commercial Officer - EMEA and Senior Vice-President and General Manager for Western Europe at Monster Energy since May 2016. White leads the development and growth of the Monster Energy brand portfolio across Western European markets and oversees the Monster Energy teams while collaborating with Coca-Cola Bottler Distributor. Prior to Monster Energy, White held various leadership roles at The Coca-Cola Company from September 2009 to May 2016, including Vice-President of Commercial Strategy & Business Development, where responsibilities encompassed managing a $2B portfolio and overseeing revenue growth management. Additional experience includes Vice-President of National Sales and Director of National Accounts at Coca-Cola Enterprises, and early career positions at Coca-Cola Beverages Canada. Desmond White holds a Bachelor of Commerce degree from Queen's University, completed between 1990 and 1994.

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