Monster Energy
Ian Larson is an accomplished sales leader with extensive experience in various industries, particularly in the beverage and cannabis sectors. Currently serving as the Senior Director of Sales at Monster Energy since July 2021, Larson previously held roles such as Commercialization Director. At dosist, Larson was the Vice President, US Head of Sales, and at CANNDESCENT, served as Vice President of Sales, where responsibilities included building a dedicated sales organization for rapid growth. Prior experience with Diageo included positions as Director of Customer & Regional Marketing and Sales Director for designated regions, driving sales performance across multiple states. Larson's early career at Allied Beverages involved oversight of key accounts and brand management, laying the groundwork for a successful trajectory in sales and marketing. Educational credentials include an MBA in Marketing from Pepperdine Graziadio Business School and a B.S. in Business Administration from California State University, Chico.
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Monster Energy
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Based in Corona, California, Monster Energy is a leading marketer and distributor of energy drinks and alternative beverages. The company markets and distributes Monster Energy® energy drinks, Monster Energy Extra Strength Nitrous Technology® energy drinks, Java Monster® non-carbonated coffee + energy drinks, M3® Monster Energy® Super Concentrate energy drinks, Monster Rehab® non-carbonated energy drinks with electrolytes, Muscle Monster® Energy Shakes, Übermonster® energy drinks, NOS® energy drinks, Full Throttle® energy drinks, Burn® energy drinks, Mother® energy drinks, BU® energy drinks, Gladiator® energy drinks, Samurai® energy drinks, Nalu® energy drinks, BPM® energy drinks, Power Play® energy drinks, and Relentless® energy drinks.