Sabrina Sirhal

Sabrina Sirhal is a seasoned professional in digital media and marketing strategy with extensive experience across various organizations. Currently serving as Sr. Director of Digital Media at Monster Energy since June 2021, Sabrina previously held key roles at INNOCEAN USA, where responsibilities included leading Hyundai's digital strategy and overseeing Kia Motors' integrated media efforts. Sabrina's expertise spans programmatic strategy, audience segmentation, and digital marketing, with a proven track record of managing multimillion-dollar budgets and significant sponsorship programs. Educational qualifications include an MBA from Pepperdine Graziadio Business School and a BA in Social Sciences from UC Irvine.