Francesco Sanarico

Francesco Sanarico is a seasoned marketing professional with extensive experience in the spirits and wine industries. Currently serving as a Product Marketing Specialist at Gruppo Montenegro since June 2021, Francesco handles whiskey products from the Brown-Forman portfolio, managing a significant annual budget of over €1.5 million and executing trade marketing operations. Prior roles include Export Manager at Italian Wine Brands S.p.A., where Francesco managed a customer portfolio with a turnover of €5 million, and various positions at Bacardi, including Trade Marketing Manager Assistant and Brand Manager Assistant, where responsibilities encompassed market analysis, customer marketing coordination, and project management. Francesco's educational background includes an MBA in Global MBA in Food and Wine from Bologna Business School, a Master’s in Digital Transformation & Food Tech, and multiple degrees in international business and marketing.