Raff Gifford

Raff Gifford is a seasoned marketing professional specializing in product marketing and digital strategy. Currently serving as the Senior Product Marketing Manager for Growth at Monzo Bank since January 2022, Raff previously held roles at Liberis from September 2016 to December 2021, including Product Manager for Marketing & Onboarding, where significant achievements included a successful website rebranding and a major increase in conversion rates. As Digital Marketing Lead at Liberis, Raff re-engineered the digital marketing strategy, leading to a 63% uplift in conversion rates and a 40% reduction in acquisition costs. Earlier experience includes positions at Dealer Solutions as an Online Marketing Advisor, content creation for The Creative Issue, and roles with Amnesty International Australia and Sartre Magazine. Raff holds a Bachelor of Creative Industries in Journalism, Media, and Communications from Queensland University of Technology and completed high school at Lourdes Hill College.