Paula Fernandez Larravide

Paula Fernandez Larravide has extensive experience in business development and commercial management, currently serving as the Directora Desarrollo de Negocios for Latinoamérica at Mood Media since July 2007. In this role, Paula leads the creation, development, and maintenance of a distributor network across 16 Latin American countries, overseeing offices in Brazil and Argentina, and focusing on market development in sectors such as Retail, Health & Fitness, and Hospitality. Prior to this, Paula worked at Synthesis RS from December 1997 to July 2007, first as Gerente Comercial, where successful alternative business strategies were developed, and then as Ejecutiva de cuentas, emphasizing client retention in the Retail and Oil sectors.