Michelle K.

Michelle K. is a growth marketing professional with extensive experience in performance and digital marketing across various industries. Currently positioned at Moom Health since February 2023, Michelle previously served as Performance Marketing Lead at Aspire, where responsibility included diversifying acquisition strategies and managing paid channels. Prior roles include Regional Planning Manager at Digitas APAC, where Michelle managed digital campaigns for a global financial services client across the APAC region, and Marketing Manager at Ebb & Flow Group, responsible for marketing strategies across multiple consumer F&B brands. Early career experiences at Performics involved multiple roles from Planner to Senior Planner, focusing on media strategy and campaign management. Michelle also gained foundational skills through positions at Splash Interactive Group, Yahoo, and various part-time roles. Educational qualifications include a Bachelor's degree in Communication and Media Studies from Nanyang Technological University and studies at Erasmus University Rotterdam and Temasek Polytechnic.