Jaime-Lyn O'Brien has extensive experience in media strategy and planning, working with a variety of clients across different industries. Currently serving as the Director of Media at Moontide Agency, Jaime-Lyn focuses on the AAA Club Alliance Portfolio. Prior to this role, Jaime-Lyn was the Managing Director at Crossmedia, where Jaime-Lyn handled accounts in retail, automotive, CPG, tourism, entertainment, medical, skincare/beauty, financial, tech, pets, and cannabis sectors. With a background in media planning and a Master's degree in Advertising from Syracuse University, Jaime-Lyn brings a wealth of knowledge and expertise to their role.
Current role