Francisco Bas Gutierrez

Francisco Bas Gutierrez is a seasoned professional in sales and strategy with extensive experience in the SaaS industry across Latin America and Iberia. Currently serving as Head of SaaS at MOOVA since November 2023, Francisco is responsible for developing and executing commercial strategies while driving customer success and leading a Growth Marketing team. Previous positions include Head of Sales Latam at inConcert and chattigo, where Francisco implemented direct sales and partner strategies while managing customer success and marketing initiatives. Francisco has a successful track record at Salesforce as a Senior Account Manager and at Thomson Reuters as an Account Manager, recognized as a top performer in various regions. Education credentials include a degree in Sustainable Business Strategy from Harvard Business School Online and multiple certifications in marketing and sales leadership.