Gustavo Fernandes

Gustavo Fernandes is a seasoned professional in Trade Marketing with extensive experience in managing initiatives across various sectors. Currently serving as a Senior Trade Channel Analyst at Moove since January 2021, Gustavo has been responsible for constructing and executing Trade Marketing initiatives for 14 distributors in Brazil, aligning them with business strategies. Prior to this role, Gustavo worked as a Seasonal Category Trade Analyst at Grupo Arcor, focusing on merchandising contests and events planning, and served as a Junior Marketing Analyst where responsibilities included leading innovation projects and brand performance analysis. Additionally, experience as a Marketing and Events Intern at Votorantim Cimentos involved managing promotional actions and customer incentive campaigns. Gustavo holds a degree in Marketing from Universidade Anhembi Morumbi, completed in 2020.