Asaf Madmon

Asaf Madmon is an experienced professional in user acquisition and growth strategies, currently serving as the Director of Growth at Moovit since October 2020, where responsibilities include driving organic growth for the app and web platforms. Prior to this role, Asaf held the position of Senior PPC Campaign Manager at yellowHEAD from April 2017 to October 2020, overseeing a team and managing a $40 million user acquisition project. Asaf's career also includes roles as a Senior Account Manager at Verint, focusing on financial management of global projects, and as an Economist at Precise, where project pricing and profitability reporting were key duties. Asaf began professional experience in procurement and logistics while directing the procurement department at Yahalom. Academic qualifications include a Master's in Business Management and a Bachelor's degree in Economics and Psychology from Ben-Gurion University of the Negev.