Jasmine Gurley has a diverse work experience spanning various industries and roles. Jasmine is currently employed at Morehouse College as the Director of Brand Marketing & Communications. In this role, Jasmine is responsible for developing and executing marketing and PR strategies to promote the college's mission and key initiatives.
Prior to their current position, Jasmine worked at Sankofa Public Relations as a Marketing and Public Relations Consultant. Jasmine was recognized as one of the "Best PR & Marketing Strategy" companies by the Atlanta Tribune. At Sankofa PR, Jasmine provided clients with marketing, branding, and public relations solutions to drive revenue and increase brand presence.
Jasmine also gained valuable experience at The Home Depot as a Senior Product Innovation & Strategic Business Development PR Associate. Jasmine led campaign development and execution for various product, seasonal, and service categories. Jasmine played a key role in the successful execution of the Halloween 2020 season, resulting in record-high sales and media placements.
Furthermore, Jasmine worked as a Social Media & Public Relations Coordinator at Surya, where they managed all internal and external communications, PR campaigns, and social media content for the company. Jasmine created targeted communication campaigns that increased brand engagement with key stakeholders.
Earlier in their career, Jasmine held positions as an Account Executive at Kleber & Associates and as an Assistant Public Relations Manager and Public Relations Coordinator at Eberly & Collard Public Relations. During their time at these agencies, they managed integrated marketing plans, developed press releases, executed social media campaigns, and coordinated events for clients in various industries.
Additionally, Jasmine has experience in the education sector. Jasmine worked as a founding math teacher at George Washington Carver Collegiate Academy, where they helped students achieve academic success and improve their math skills.
Lastly, Jasmine gained internship experience at the National Transportation Safety Board and North Carolina A&T State University, where they worked in the areas of administrative law and public affairs, as well as media relations.
Overall, Jasmine Gurley has a strong background in brand marketing, public relations, and communications, with a proven track record of delivering impactful results for various organizations.
Jasmine Gurley holds a Bachelor of Science degree in Journalism & Mass Communications -Public Relations from North Carolina Agricultural and Technical State University. Additionally, they are anticipated to obtain a Prosci® Certified Change Practitioner certification from Prosci in 2023.
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