James Loftus

James Loftus serves as Vice President and General Manager at Apple Valley News Now, part of Morgan Murphy Media, since March 2022. Prior to this role, James held various leadership positions at Gray Television, including General Sales Manager and Director of Local Sales for KOLD News 13. Earlier experience includes serving as Director of Local Sales at KOLD News 13 with Raycom Media and as Digital Sales Manager at WTOC-TV, where notable achievements included achieving a 61.8% share in digital sales revenue. James has a proven track record of driving digital growth and revenue, demonstrated while leading sales teams at KSLA News 12 and WMBF News, as well as developing a successful sales team at THE SUN NEWS. James earned a degree in Business Administration with a focus on Marketing from Coastal Carolina University.