Joanne Hsu

Joanne Hsu is currently the Senior Brand Marketing Manager at Morinaga America, overseeing the HI-CHEW brand marketing strategy. Previously, Joanne worked as the Strategic Planning Manager at Lee Kum Kee USA and as the Brand Manager at Eastland Food Corporation. With a background in marketing and public relations, Joanne has experience in managing projects, leading teams, and developing integrated marketing strategies for various food and beverage brands. Joanne holds a Master's Degree in Integrated Marketing from New York University, an MBA in Executive Management and Entrepreneurship from CIAM, and a Bachelor's Degree in Journalism & Communication Studies from Fu Jen Catholic University.