Morinaga America
Joanne Hsu is currently the Senior Brand Marketing Manager at Morinaga America, overseeing the HI-CHEW brand marketing strategy. Previously, Joanne worked as the Strategic Planning Manager at Lee Kum Kee USA and as the Brand Manager at Eastland Food Corporation. With a background in marketing and public relations, Joanne has experience in managing projects, leading teams, and developing integrated marketing strategies for various food and beverage brands. Joanne holds a Master's Degree in Integrated Marketing from New York University, an MBA in Executive Management and Entrepreneurship from CIAM, and a Bachelor's Degree in Journalism & Communication Studies from Fu Jen Catholic University.
Morinaga America
Morinaga America, Inc. is charged with introducing the United States to the best of Japanese confectionary and is the sole marketing and distribution channel of HI-CHEW in the U.S. HI-CHEW is a fruity and chewy candy widely known for its natural fruit flavors and unique chewy texture. Look for it at a convenience, grocery or club store near you. If you are interested in carrying HI-CHEW at your store or through your distribution company feel free to contact any of our sales or account executives.