Cayla Matthews

Cayla Matthews is a skilled marketing professional with a diverse background in various roles, currently serving as a Marketing Associate at Morris Bart Law Firm since October 2022. Previous experience includes significant contributions at Warby Parker, where Cayla increased sales goals by 40% and managed inventory and training for new sales advisors as an Apprentice Optician and Sales Advisor. Other roles include Administrative Assistant at Its Done Communications, Social Content Apprentice at Methods+Mastery, and Brand Marketing Analyst at the International Institute of Digital Marketing™. As the founder of Cay & Bloom Creative, Cayla successfully helped over 10 eCommerce businesses enhance their branding and sales through customized marketing strategies. Education includes a Bachelor of Arts in Strategic Communication from the University of Louisiana at Lafayette and a Licensed Digital Marketing Master from The International Institute of Digital Marketing. Key skills encompass brand identity, content marketing, and graphic design.