Rebecca McCullagh

Rebecca McCullagh currently serves as the Vice President of Strategy at Mosaic North America since April 2020, having previously held the position of Senior Director of Creative Strategy and Commerce. Prior to this role, Rebecca worked as a Strategy Consultant focusing on brand activation and shopper marketing from June 2018 to April 2020, emphasizing consumer empathy and integrated strategy. Rebecca's career includes significant positions such as Group Planning Director at TracyLocke and Planning Director at Geometry Global, primarily servicing Beam Suntory. Additional experience encompasses strategic planning and account planning roles at Saatchi & Saatchi X, where involvement with Procter & Gamble's customer teams was notable. Educational credentials include a degree in International Business with a focus on Economics, Marketing, and Spanish from the University of Arkansas - Sam M. Walton College of Business. Areas of expertise include communication strategy, brand activation, shopper/retail, e-commerce, and experiential marketing.