MOTHER Denim
Erica Strumlauf has extensive experience in the fashion industry, starting their career as a Co-Manager at Lucky Brand Jeans in 2002. Erica then worked as an Assistant Manager at Lacoste from 2004 to 2005. In 2006, they joined William Rast as a West Coast Sales/Executive Assistant. Erica then served as a West Coast Sales Executive at Showroom 903- Joe's Jeans from 2007 to 2009, and later at Free People from 2009 to 2011. Erica then joined 7 For All Mankind as a Senior Account Executive from 2011 to 2014, followed by roles as a West Coast Sales Manager from 2014 to 2017, and then as a Senior West Coast Sales Manager from 2017 to 2018. Currently, they hold the position of West Coast Sales Director at MOTHER Denim since 2018.
Erica Strumlauf attended Arizona State University, where they pursued a BA in Interdisciplinary Studies with a focus on Communication and Mass Communication. Additionally, they also attended Otis College of Art and Design for a Foundation Year, although it is not specified if they obtained a degree from this institution.
This person is not in the org chart
MOTHER Denim
1 followers
MOTHER, IN BRIEF Famous for its model cult following, super-soft fabrics and irreverent disposition, the boutique made-in-L.A. brand is unique for its genius in keeping an indie spirit while still offering fits and washes that appeal to a wide range of people. WHAT’S WITH THE NAME? The name MOTHER plays off the idea of duality - it can be nurturing or a cuss. It evokes unconditional love and teenage rebellion all at the same time. The brand’s attitude and collections always present a juxtaposition of hard and soft. MOTHER LOVES YOU MOTHER believes in being something greater than itself and strives to make a difference through its collaborations. The motto, “Mother Loves You” is used it to communicate acceptance, unity and equality. One of the brand’s missions it to help generate awareness and funds for various causes and issues affecting our world. MOTHER always said, “Go out into the world and do well, but more importantly, go into the world and do good”. (Minor Myers)