Mother Tongue
Flo van der Laken has a diverse work experience spanning different roles and industries. Flo started their career as a Hospitality Employee at HMSHost Schiphol Airport in May 2012 and held the position until September 2014. In September 2015, they worked as a Dutch Customer Service Advisor at Ennovators.com until March 2016.
From March 2016 to January 2018, Flo worked as an Account Manager at Mother Tongue. Flo then transitioned into the role of Senior Account Manager from January 2018 to March 2019. Following this, they took on the role of Business Development Manager from March 2019 to September 2020. From September 2020 to January 2022, they served as a Senior Business Development Manager. Currently, they hold the position of Director of Business Development at Mother Tongue, starting in January 2022.
Overall, Flo Van der Laken has developed a strong background in business development and account management, building their experience in the field throughout the years.
Flo van der Laken obtained a Bachelor of Arts (BA) degree in Dutch Language and Literature from the University of Amsterdam, where the period of study lasted from 2011 to 2015. Prior to that, Flo attended Stedelijk Gymnasium Breda from 2002 to 2010.
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Mother Tongue
Mother Tongue is the informed choice for anyone in advertising or marketing who needs to be sure that the foreign-language versions of their copy will be as good as the original in every way – and of course, delivered on time! Our copywriters are based all over the world and are selected on the basis of their excellent writing skills combined with language ability. They are all specialists in creative translation, adaptation and transcreation and we have a range to cover all disciplines, including TV scripts, press ads, online, straplines/endlines, radio scripts, posters, websites, brochures, DM and promotional material. We will also give local market guidance for research concepts and creative consultation including feasibility studies on straplines/endlines. For larger advertising localization projects and decoupling we have been able to adapt our own processes to the various workflow solutions and supply chain process technologies provided by either client or pre-press/pre-media service providers, delivering a centralised scalable resource. With major projects under our belt, we have demonstrated that the solutions we offer are effective and deliver all the cost efficiencies you would expect.