Mother Tongue
Valeria Barbero serves as the Global Lead at Mother Tongue AI, where responsibilities include leading a new business unit focused on UX and content services for the genAI industry, expanding AI services, and overseeing global data curation projects. Previous roles at Mother Tongue include Global Client Lead and Business Director, where Valeria managed teams to deliver high-quality ML data curation and oversaw Conversational AI programs. Earlier experience includes leadership positions at Hogarth Worldwide, JLS Language Corporation, and Medallia, along with freelance translation and consulting work. Valeria possesses advanced degrees in International Relations from the University of California, Berkeley and Università degli Studi di Firenze.
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Mother Tongue
Mother Tongue is the informed choice for anyone in advertising or marketing who needs to be sure that the foreign-language versions of their copy will be as good as the original in every way – and of course, delivered on time! Our copywriters are based all over the world and are selected on the basis of their excellent writing skills combined with language ability. They are all specialists in creative translation, adaptation and transcreation and we have a range to cover all disciplines, including TV scripts, press ads, online, straplines/endlines, radio scripts, posters, websites, brochures, DM and promotional material. We will also give local market guidance for research concepts and creative consultation including feasibility studies on straplines/endlines. For larger advertising localization projects and decoupling we have been able to adapt our own processes to the various workflow solutions and supply chain process technologies provided by either client or pre-press/pre-media service providers, delivering a centralised scalable resource. With major projects under our belt, we have demonstrated that the solutions we offer are effective and deliver all the cost efficiencies you would expect.